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Have you ever felt stuck trying to answer big questions such as…

• “What is my niche?”
• “Who is my ideal client?”
• “What’s my marketing message?”
• “What’s my Calling in life?!”

These questions carry a finality that can overwhelm us… it’s like once you answer it, you lose your flexibility.

“The decision would affect so many little things!”

“Therefore I can’t move forward until I’ve figured it all out!”

​It’s no wonder that many of us procrastinate on growing our business. These b…

If there’s a service provider that you respect, and you’d like to give them a gift (without having to spend money) consider doing the following:

Gently and kindly let them know why you are not signing up for their program, service, or product. You read that right. Give them the incredibly helpful gift of feedback.

This kind of message can really improve their marketing, and help them make decisions about what product or service they provide.

​Let’s talk about this valuable exercise, fr…

“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said.

“That’s a lot of pressure on yourself,” I thought.

Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself?

​(You can have the most complicated vision of your work, as long as it makes sense to you.)

What if being financially successful — and happy in your wor…

​“I’ll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can’t persuade them with good marketing copy?”

“Don’t try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.”

That is good marketing copy.

​Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective c…