Blog
The Mountaintop and the Riverbank
As a soulpreneur, you are often driven by passion and purpose… yet you might sometimes struggle to attract enough of your ideal clients.
You’ve poured your soul into developing what you consider are transformational offerings, honing your skills over years of practice. You know you have something valuable to offer…
…but despite your efforts, the clients aren’t flowing in. If so, then you might be making a common mistake — shouting from the mountaintop.
We’ll visit you on the mountain soon, …
The 3 Stages of Content
The 3 Stages of Content CreationA common mistake that I see from aspiring content creators. Maybe you have done this too: You have an idea that inspires you… so you think that it must also excite other people, too. Understandable! Therefore you put lots of time (and maybe money) into packaging that idea into a book… or course… or you create an amazing video after a lot of hard work. You share it with the world. What usually happens? Far less response than you hoped for… You just fell for…
Which of Your Ideas Should Be Free vs. Paid Content?
How to decide what content you should offer for free — versus what to charge for?
Over time my thinking on this has evolved. I initially championed that all content should be free… for its potential to accelerate societal progress, while also building oneself an audience.
While I still believe in the power of free content (and offer it as much as I can!) I now seek to emphasize the vital role of paid content too…
Teachers and Authors Deserve a Livelihood
If you thrive in teaching a…
Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …
Timing Matters Far Less Than Product-Market Fit…
Timing Matters Far Less Than Product-Market Fit…After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …