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Why buy — or sell — online courses?
Why buy online courses, when all the information is available for free, if you only knew where to look?
Or — if you’re an aspiring Course Creator, consumed with self-doubt about selling information that “wants to be free”, this post is for you too…
I recently facilitated a webinar and received a lot of responses about these two questions — why buy / why sell online courses? — and I’ll weave their insights into this post.
Then I’ll share my top 3 reasons at the end.
Organized Information is V…
Sliding Scale Pricing -- Why I Don’t Recommend It
Over the years I’ve noticed many solopreneurs experiment with sliding scale pricing or pay-what-you-can (PWYC).
I respect their compassionate intentions!
However, I don’t feel it’s a good method for most soulpreneurs.
While seemingly generous, these pricing schemes can create more problems than they solve.
While there might be exceptions, I believe most of us would build more sustainable businesses and serve our clients better with simpler, more transparent pricing structures.
The Burden…
Why Every Soulpreneur Needs to Create a Signature Framework
I recently hosted a webinar about signature frameworks, and the live chat was buzzing with 144 soulpreneurs — coaches, healers, facilitators — all eager to explore this powerful tool. This blog post captures the essence of that vibrant discussion, combined with my own insights as I revamp my course, Your Signature Framework.
By the end of this blog post, you’ll be clearer what a framework really is, and why it might be an essential tool for helping your clients.
You’re offering transform…
The Mountaintop and the Riverbank
As a soulpreneur, you are often driven by passion and purpose… yet you might sometimes struggle to attract enough of your ideal clients.
You’ve poured your soul into developing what you consider are transformational offerings, honing your skills over years of practice. You know you have something valuable to offer…
…but despite your efforts, the clients aren’t flowing in. If so, then you might be making a common mistake — shouting from the mountaintop.
We’ll visit you on the mountain soon, …
The 3 Stages of Content
The 3 Stages of Content CreationA common mistake that I see from aspiring content creators. Maybe you have done this too: You have an idea that inspires you… so you think that it must also excite other people, too. Understandable! Therefore you put lots of time (and maybe money) into packaging that idea into a book… or course… or you create an amazing video after a lot of hard work. You share it with the world. What usually happens? Far less response than you hoped for… You just fell for…