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This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.

Introduction

The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…

You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?

Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: 

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clie…

So many of my clients have recommended The Prosperous Coach book by Steve Chandler and Rich Litvin. I’ve tried reading the book several times and couldn’t get through it, because of deep disagreements with the fundamental strategy the book espouses.

I feel like this book/movement has hoodwinked a lot of coaches. I don’t think the authors are bad people. I’m sure they have helped many people via their programs. (I’ve heard great things ab…