Blog
Your Income Comes from Their Spending
This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.
A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.
A Common Pattern:
I’ve be…
Thriving as a Soulpreneur in the Age of AI -- Ideas for Human-Centered Work, AI Partnership, and Finding Clients
You’re someone who genuinely cares about the people you serve. You chose this work — creating, coaching, healing, mentoring — because you felt called to it. It’s not just a money thing. And for that, I thank you 🙏
I’d also guess that like many of us, you’re feeling some anxiety about what AI will do to your work. Maybe some clients have mentioned that they’re using ChatGPT. Maybe you’ve wondered where you fit in a world that seems to be automating everything.
I hope that this post offe…
Authentic Market Discovery -- Meet Your People Where They Are
Have you ever poured yourself into creating something — a program, a course, an offer you genuinely believe could help people — only to hear… crickets? 🥲
I definitely can relate to that (very quietly) painful experience…
For years, I believed that if I thought my work was truly valuable, that “my people” would somehow find their way to it. “Build it and they will come,” right?
I’d share from my heart, trust the universe, and wait… and wait… and wait…
Eventually, here’s what I came to…
Reach More Clients via the “Offer Doorways” Strategy
Have you ever felt like you keep tweaking the same offer, wondering how to gently launch it again and again to reach more people?
How can you experiment with different ways of presenting the exact same service or product?
It’s useful to understand the concept of “Offer Doorways.”
Imagine your core offer — your coaching, your healing modality, your consulting framework — is like a magnificent castle, or a beautiful garden, transformative temple, or whatever image of an inviting refuge re…
Why buy — or sell — online courses?
Why buy online courses, when all the information is available for free, if you only knew where to look?
Or — if you’re an aspiring Course Creator, consumed with self-doubt about selling information that “wants to be free”, this post is for you too…
I recently facilitated a webinar and received a lot of responses about these two questions — why buy / why sell online courses? — and I’ll weave their insights into this post.
Then I’ll share my top 3 reasons at the end.