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Here's my recommended path to discovering your ideal niche...

Exploration ==> Testing ==> Mastery

During the exploration stage, I recommend doing 2 things:

1. Journaling the intersection between what you love and what others love to buy. 
   
   
2. Then, it's productive to have as many niche interviews as possible (conversations with potential ideal clients) to discover for yourself what people are spending their money on, that is related to what you might want to offer. It will naturally build…

​I encounter a lot of solopreneurs, individuals who wish to build a business doing what they love.  Consistently, there's a lack of understanding about how to grow a viable business, one that can financially support the business owner.

Here is a common idea:

"If I have a passion for something, then there must be enough other people who have the same passion, that I can build a business with this."

This is true... but building a business on passion alone?  It takes a lot longer than one…

Take a look at the diagram above.

​The more years you have -- before you must earn a living from your business -- the more you are welcome to explore the red circle on the left.  You have more time to explore your passions.

However, the more quickly you need to create a livelihood from your business, the more urgently you need to explore the green circle on the right.  You have a greater imperative to understand your market.

Your most…