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A reader wrote this to me:

“My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives… relationships, finances, and career. 

As I’ve read and researched, I see that many experts recommend tailoring down to a specific niche, and focusing on narrow issues; thereby warning against taking a big range of topics. I perfectly understand that the 3 areas I’ve picked are so wide! In fact, e…

A reader asked:

 “We often hear that we only commit to things we pay a dear price for. Today a coach tried to sell me a £20k program to work with him 1-o-1, weekly sessions for a year. And he justifies the price with the need to commit: if you pay for a cheap service you won't be so likely to commit to change.

As a healer, I wonder if selling high price packages might actually help my clients stick with my healing programs instead of being distracted by the next thing they find online.

 This is a common idea among solopreneurs: 

“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”

Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.  

Or instead of finding and reaching…

Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:

• You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
  
  
• You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
  
  
• You’ll learn how to create your unique, aligned, and irresistible marketing statement!

There’s no need to go looking for who wrote t…