Blog
“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Should you create “irresistible” offers?
Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:
- You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
- You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
- You’ll learn how to create your unique, aligned, and irresistible marketing statement!
There’s no need to go looking for who wrote t…
Towards a Clear, Understandable Message for Your Brand
It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message.
It's then assumed that you should come up with that clarity before you start "putting your brand out there".
This is like having a fixed mindset in marketing & branding.
Growth Mindset for Branding
A growth mindset looks more like this:
You don't "have" a clear message.
You're always working to further clarify.
You’re dedicated to the ongoing process of clarifyin…
A growth mindset looks more like this:
You don't "have" a clear message.
You're always working to further clarify.
You’re dedicated to the ongoing process of clarifyin…
The 5 key pieces to think about before launching your online course
As I prepare to update my Authentic Course Launches training, I’d like to clear up a major myth, as well as share the 5 pieces to think about if you’re interested in launching your own courses.
The major misconception is that creating courses is primarily about choosing the right platform -- Thinkific? Kajabi? MemberVault? LearnDash? MightyNetworks? Something else?
To see the results of my research: which online course platform is best for the solopreneur?
By choosing the right p…
To see the results of my research: which online course platform is best for the solopreneur?
By choosing the right p…
Break the pattern of delay. Stop "preparing"...
A common thought-pattern that prevents a lot of people from making progress in their business:
Before I... [take the next real step in my business]
…I need to first do [some preparatory action that takes a lot of time]
…so that I'll feel more ready/confident to move forward.
This is a dangerous train of thought because "preparation" always sounds logical... until you wake up to the fact that you have already been preparing for …