Blog
The Most Secure Investment
Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore.
The best investment for most of us is – and has always been – in improving our own monetizable skills.
You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win.
I wrote in December 2017, at the height of that Bitcoin bubble, about why I’m not investing in cryptocurrency. I still agr…
Beyond Limiting Beliefs: Work on Your Limiting Structures
The following article is a slight edit of an older one. After I wrote it, I updated my beliefs some ;-) and the result is the above video.
***
We empower whatever we fight against… especially if the enemy is intangible, such as “limiting beliefs”, which has the danger of multiplying based on our rich imagination, and our continued attention on “clearing” them.
So, although I don’t give a lot of energy to clearing limiting beliefs, I see plenty of evidence of limiting structures – th…
So, although I don’t give a lot of energy to clearing limiting beliefs, I see plenty of evidence of limiting structures – th…
Go Where You're Respected.
Years ago, I received a simple piece of career advice:
“Go where you’re respected.”
— eco-entrepreneur Paul Hawken
These 4 words have guided my career
It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelling i…
Imagine never having to overcome objections… do multiple follow-ups… use compelling i…
Instantly Impressive vs. Consistently Authentic
There are essentially two foundational ways of showing up in our marketing and content:
You can get clients through both methods, but only one method unleashes your full potential.
Let’s start with what most people think marketing is about:
- Be impressive instantly.
- Be consistently authentic.
You can get clients through both methods, but only one method unleashes your full potential.
Let’s start with what most people think marketing is about:
Instant Impressiveness
This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, perf…
This is when you work hard to make a great first impression: awesome logo, amazing website, persuasive copywriting, undeniable testimonials, polished videos, perf…
Don’t fixate on “growing an Email List”... instead, grow a holistic audience.
“How do I grow my email list?"
I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.
It’s a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.
None of us need an “email list”. What we actually want is an audience who cares about what we offer.
It is essential for authe…