Blog
FOMO Marketing vs. Kindness Toward Your Audience
"There are only TWO spots left in the program. Sign up now!"
…is the sort of marketing message we might receive from a conventional marketer.
It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.
When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest o…
LinkedIn – Is it helpful for non-corporate professionals such as coaches, healers, and intuitives?
LinkedIn is by far the largest professional networking platform. It is an alternative to Facebook/Instagram for connecting to colleagues and potential clients.
Some people assume that it’s only for corporate employees and salespeople, not realizing that LinkedIn made a drastic shift in 2017 to begin competing with Facebook as a broadly social-networking and content-discovery platform.
Is…
“All the successful people do it this way.”
Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.
Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people with traumatic backgrounds…
I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your ins…
“Do what you love” …vs… “Offer what they want” – Passion vs. Compassion in an Authentic Business
This is a common idea among solopreneurs:
“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”
Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.
Or instead of finding and reaching…
Energy Reboot 3
The “Energy Reboot” is a practice of checking in with yourself throughout a day, and quickly refreshing the connection to your divine source. It combines intentional breathing with a quick stretch. It’s important that it is quick (about half a minute) because it’s meant to be practiced frequently throughout the day.
I've been doing the practice since at least 2017. It’s been deeply transformational to my life and business. It has supported me through big shifts, as well as getting me joyfully …