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Your True Fans -- focus on them instead of getting "more traffic"
Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.
It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.
What if instead we focus on serving the just right "people", instead of always getting more “traffic”? The shift seems subtle, b…
Let Go of the Need to Make a Good First Impression
Many of us grow up hearing “You only get one chance at making a good first impression.” We are taught this when applying for schools, for jobs, and when finding friends and partners.
It’s no wonder that so many people are blocked from their authentic creativity. I also believe this is why so many of us are not consistent in creating content, due to this deep philosophical limitation.
Years ago I encountered this quote, which had a li…
Sell Only to the Eager 10%
We become inauthentic when we try to persuade people.
When you’re in the energy of trying to “get” someone to believe you and to buy your thing, it becomes too easy to say whatever you think the other person wants to hear. You lose your grounding and integrity.
Instead, what if you sell only to people who will quickly understand the value of what you’re selling?
When speaking to potential clients, only describe your services, in detail, to the interested.
When creating an email or webpage to d…
The trouble with cold outreach
Too much of online prospecting/sales is about reaching out to strangers or acquaintances who have not signaled their interest in your work.
"But based on their profile they might be interested, so I should reach out to them."
Most of the time, this feels to the recipient like spam.
Most spam is obvious to me before I even open it. The less obvious ones (where I need to open the email and read to realize it’s spam) are written by a copywriter or other marketing expert.
They try to get my atte…
The Most Secure Investment
Cryptocurrency is a gamble. The stock market is volatile. Shockingly, even bonds don’t feel safe anymore.
The best investment for most of us is – and has always been – in improving our own monetizable skills.
You will never have to worry about ups and downs. It’s always valuable. It’s the highest sustainable return on investment in money and in your personal growth. Win-win.
I wrote in December 2017, at the height of that Bitcoin bubble, about why I’m not investing in cryptocurrency. I still agr…