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Is the market for online offerings now saturated?
A client asked:
“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”
My thoughts:
“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”
My thoughts:
Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandem…
How *not* to reconnect with your network (and what we can do instead)
photo from @rocknrollmonkey on unsplash.com
(originally written in 2018, updated for 2020.)
One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends you’ve been out of touch with, or people who have inquired about your services.
Your friends and family probably don’t remember what your business is really about. Even if they understand what you do and who your ideal clients are, they don’t think about it …
One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends you’ve been out of touch with, or people who have inquired about your services.
Your friends and family probably don’t remember what your business is really about. Even if they understand what you do and who your ideal clients are, they don’t think about it …
Every Small Business Needs an Offer Rhythm…
I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.
What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.
Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, …
Resources for Solopreneurs during Coronavirus
Some thoughtful resources for business owners who are feeling the impact of this pandemic (all of us). Click here and check out the comments. We will get through this together 🙏🏼 💛
The Uniqueness of Your Content: How to Stand Out in a Crowded Marketplace
You don’t have to be a great writer.
You don’t have to make amazing videos.
To stand out in a saturated online space, what is most needed is to care more than others are willing to care.
Care enough to show up consistently.
Care enough to risk embarrassment or criticism.
This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:
Love more, and you will stand out.
Love the people…
Love more, and you will stand out.
Love the people…