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​The 1% own more than 40% of the world’s wealth.

The accumulation of assets in the hands of the few erodes democracy, as societal power becomes concentrated in the hands of a few.

Knowing this, anything we can do to support small businesses will not just help those entrepreneurs survive, but will support more democracy, creativity, and true livelihood in the world.

Similarly, the 1% most famous people own a huge share of the consumer’s attention.
Influencers like Gary Vaynurchuk, Marie…

​“I’ll never be a good copywriter,” said the client. “How do I build my ideal audience and generate new clients if I can’t persuade them with good marketing copy?”

“Don’t try to persuade,” I said. “Simply talk about the transformation that people experience as they try your services.”

That is good marketing copy.

​Here are 7 ideas for you to describe the transformational power of your work. Use these ideas in your content, your website copy, and in conversations with your prospective c…

A client asked:

“I’m feeling overwhelmed by all the online offerings that are popping up everywhere, now that people are in self-isolation. This is putting me off wanting to offer online stuff too. Isn’t the market saturated? Any advice or encouragement?”

My thoughts:

Truthfully, for years there has been much more online content than people can consume, and more online offerings than people can attend. You could say that the market has already been “saturated”, well before this pandem…

(originally written in 2018, updated for 2020.)

One of the best ways to gain new clients and opportunities is to reconnect with your network: your colleagues, past clients, those friends you’ve been out of touch with, or people who have inquired about your services.

Your friends and family probably don’t remember what your business is really about. Even if they understand what you do and who your ideal clients are, they don’t think about it …

​I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.

What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.

Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, …