Blog

Some thoughtful resources for business owners who are feeling the impact of this pandemic (all of us). Click here and check out the comments. We will get through this together 🙏🏼 💛

​You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

​Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people…

If you’re seeking consistent income, aim for consistent valuable output:
​

1. Are you consistently creating authentic, relevant content?
2. Are you consistently connecting with new referral sources?
3. Are you consistently testing new low-price offers?
4. Are you consistently reaching out for clients?

You don’t have to do all four, but aim to do at least two of the above. Becoming skillful in these valuable actions requires consistent practice and willingness to make mistakes and learn from…

​A concern came up in my client group, and you may be able to relate…

So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…

On the other hand, many of us have…

​Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.

Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.

I surveyed the students of my marketing course, Authentic Client Attraction/Enrollment, about the marketing methods that turn them off. This blog post will list the commonly mentioned ones, and I’ll share a better alternative for each…

Lead Magnets

A “lead magnet” is…