Blog
Make “selling” unnecessary.
Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken
These 4 words have defined my career since.
It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.
Imagine never having to overcome objections… do multiple follow-ups… use compelling incen…
Why I love posting to Medium.com
(Originally written March 2018, updated January 2020.)
Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.
I tested these two situations for six months each:
(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.
(2) Posting on Medium first, then copying to my own blog a week later.
The second method — posting to Medium first — always wins SEO for the keywords in the a…
Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.
I tested these two situations for six months each:
(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.
(2) Posting on Medium first, then copying to my own blog a week later.
The second method — posting to Medium first — always wins SEO for the keywords in the a…
Upcoming Course: Time Management for Joyful Productivity
One of the essentials for business success is effective time management.
When you've mastered it, you feel calm and joyfully on purpose everyday. You can clearly see how your daily actions are connected to your bigger goals. You have a system (that you feel confident about) for achieving your dreams.
I’m excited to be teaching a course on time management that will help business owners be more joyfully productive. There are 3 areas I’ll be teaching: Effective Planning, Joyful Action, an…
When you've mastered it, you feel calm and joyfully on purpose everyday. You can clearly see how your daily actions are connected to your bigger goals. You have a system (that you feel confident about) for achieving your dreams.
I’m excited to be teaching a course on time management that will help business owners be more joyfully productive. There are 3 areas I’ll be teaching: Effective Planning, Joyful Action, an…
Charm Pricing -- why I don’t recommend it
Many businesses -- maybe yours -- use a pricing tactic that is manipulative... and oftentimes they don’t even know it.
Examples:
$14.95 instead of $15
$47 instead of $50
$999 instead of $1,000
What’s going on here?
The tactic is called “charm pricing” or “psychological pricing”. You encounter it when you go shopping.
Few consumers realize what’s going on:
It makes you think a price is smaller. For example, $947 seems like it’s “under a thousand dollars” instead of $1,000 whi…
Few consumers realize what’s going on:
It makes you think a price is smaller. For example, $947 seems like it’s “under a thousand dollars” instead of $1,000 whi…
Practice making decisions that disappoint people.
Photo by Nick Fewings on Unsplash
As a kind-hearted person, you love helping others. You never want to disappoint people. As a result, you’re probably exhausted, or in danger of burnout.
I used to be so scared of people’s disapproval. This is in part from my Asian heritage, in part being an immigrant and trying to fit into the mainstream culture, and in part being predisposed towards kindness, as you are.
A trait that I’ve had to develop, in order to operate a joyfully productive an…