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To get more sales, market to the "lizard brain"...?
A few years ago, I stopped marketing to the reptilian brain.
My conscience could no longer tolerate it…
By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.
See the image below that breaks down a real example…
Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my e…
How to Really Prevent Zoombombing
Last week I was zoombombed: about 15 minutes into my public zoom meeting, a coordinated group of trolls suddenly entered and screen-shared gross pornographic images, and wrote chats that were very hateful and racist. Some of them even re-named themselves before writing their hateful chats… impersonating the innocent participants!
I couldn’t remove the trolls fast enough — there were too many of them.
“Resistance is futile.” — the Borg
After trying to figure out who were the trolls …
Why I don’t aspire to be your guru
I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence.
However, that doesn’t mean we should aspire to be their guru…
Here’s what I see as the difference between having a true-fan audience, and being a guru:
In some ancient traditions, a guru is a revered spiritual guide. Some gurus command near-total devotion of their students. I respect the freedom to practice religion however one wis…
First Steps to Starting a Solopreneur Service-Based Business
When starting a business, many people think that one of the first tasks is to build a website.
The more experienced I get in helping new businesses get traction, the more my perspective on this has shifted — I now believe that a website is useless for most new businesses… possibly even harmful.
If you are working to become a coach, consultant, mentor, healer, or other type of solopreneur service-based business, I recommend that you don’t build a website yet...
(The exception is for …
Action Plan to Grow An Authentic Solopreneur Business
Image by @lonely_planet on Unsplash
I’ve written a lot about the overall strategies to grow one’s authentic business.
But what about actual actions and ongoing habits?
This post provides 4 questions to guide you.
But what about actual actions and ongoing habits?
This post provides 4 questions to guide you.
Let’s start with the most important. It’s not “what’s your niche?” or “have you set up your email list?”
When advising a new client who is starting their solopreneur service business, I don’t recommend creating a website right away, nor clarifying a niche yet.
I recommend tha…
When advising a new client who is starting their solopreneur service business, I don’t recommend creating a website right away, nor clarifying a niche yet.
I recommend tha…