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​When you sign up for an email newsletter, do they try to have you put their emails into your Primary inbox folder… rather than the Promotions or Newsletter folder that it would usually go into?

I’ve been seeing that increasingly among marketers, and I don’t like it.

It’s simply not a good way for anyone to manage their inbox. We should have email newsletters go directly into a separate folder that we look at every now and then… not co-mingled with personal emails from friends, client…

​If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you…

​A reader wrote to me:

“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?”​

First of…

​One of the best products to create — especially in these times — is online courses. (You’ll notice that many of the successful solopreneurs sell online courses!)

If you love to learn, then you have something to teach.

I facilitate a support group for creating/launching online courses, and many of the members are launching their first courses.

​Check out the following examples. These are being launched by my members right now. May these inspire you to create your own!

​A few years ago, I stopped marketing to the reptilian brain.

My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

​See the image below that breaks down a real example…

Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my e…

​Last week I was zoombombed: about 15 minutes into my public zoom meeting, a coordinated group of trolls suddenly entered and screen-shared gross pornographic images, and wrote chats that were very hateful and racist. Some of them even re-named themselves before writing their hateful chats… impersonating the innocent participants!

I couldn’t remove the trolls fast enough — there were too many of them.

“Resistance is futile.” — the Borg

After trying to figure out who were the trolls …