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​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

​How are you being, as you go about your tasks and your work?

Are you anxious, struggling, and “just want to get it done”?

The quality of your work tends to match the quality of your being.

You have no guarantees of your results — you can only control how you do the work. Therefore, why not work from joy… instead of anxiety, boredom, or frustration?

​Your state of being is your top priority, because the only thing you truly can control is your inner life.

— -

​The quality of…

​Many of my ideal clients use Instagram. Your prospective clients are probably on there, too.

I find that with Instagram it’s quite easy to discover others who match my values.

How do you know whether your ideal clients are on Instagram?

Go to the websites of the people who offer a similar service as you -- do they have a link to their Instagram profile?

You might also ask some of your clients: do they use Instagram?

These interesting stats might help:

• Instagram has more than …

​​How do we measure the success of an authentic business?

In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.

The basic success formula for a conventional business:
Money
divided by
Effort

In other words:
Make the most amount of money with the least amount of effort.

This means squeezing as much profit as possible out of each customer, and to gain as many customers as possible… all of it done with the least amount of work…

​What’s more important than trying to get more clients?

• Getting great clients who love your work
• Maintaining your sense of integrity

…yet neither are accomplished when you use marketing strategies that feel “off” to you.

Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.

The best clients will be pushed away.

This is marketing from desperation energy.

Unfortunately…