Blog
Isn’t there already too much content online?
Should you add to the noise?
How can you stand out?
Think about this:
Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them?
Should people stop creating and sharing their art because there’s already so much?
Apply that answer to your own content:
Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …
Should people stop creating and sharing their art because there’s already so much?
Apply that answer to your own content:
Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …
The Core of Authentic Marketing
Since you’re reading this article, I’m guessing that you are in business primarily to express your soul and to serve others’ positive transformation.
Yes, you want a sustainable income, to allow you to keep doing the work you love… but your business is mainly from a deep place of calling.
Yet, most business/marketing experts assume that we’re doing this for the money. They try to get our attention with images of cash, cars, vacations…
“Get more traffic and profits!” “Build a 6-figu…
“Get more traffic and profits!” “Build a 6-figu…
"Why isn't my audience buying?"
I used to believe in the conventional marketing idea that if the audience isn’t buying, it’s because they haven’t seen your offer enough times.
The rule of 7 is that a prospective buyer needs to see your marketing message at least 7 times before they truly decide whether to buy.
From my decade of marketing experience — especially the past 5 years of consistent rhythm of offers — I haven’t found this idea to be true...
Most buyers see my offer 1–3 times before signing up, if they s…
5 Factors for Successful Content
To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.
Care
How do we get our audience to care about our content?
By showing that we care about them.
How do we do this?
By getting to know them more deeply, and thus, actually caring!
In the first couple of years of my audience-building, I did an audienc…
How do we get our audience to care about our content?
By showing that we care about them.
How do we do this?
By getting to know them more deeply, and thus, actually caring!
In the first couple of years of my audience-building, I did an audienc…
Creating Content as Generous Service vs. Manipulative Strategy
“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
What is strategy anyway?
“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…