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Separate Your Content from Your Selling

Many of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…

Create Your Content for One Caring Person

Many blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don't write for "the world". Don't make videos for "your audience." For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently. Imagine instead that you are talking to just one person… someone you feel really comfortable talking to, someone who loves your ideas.…

Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…