Blog

"Ping!" Your Energy Signature To Attract Kindred Spirit Clients


Authentic Marketing is about Energy Signature

It's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...

Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024


Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…

Click to continue reading...

How to be authentic on social media, and sustain your presence there?


How to be authentic on social media, and sustain your presence there?

“Not sure I can sustain a presence on social media, even if it’s good for business… feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say… ” --a reader

Posted by George Kao, Authentic Business Coach on Friday, February 2, 2024


“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I …

Click to continue reading...

Simple Email Newsletter Strategy (That Supports Consistent Publishing!)


Email newsletters: feature exclusive content, or just link to existing blog posts?

Newsletter writers are working way too hard. It’s not surprising, then, that it’s hard to stay consistent in sending them. When it comes to your content and newsletters, work more lightly...

Posted by George Kao, Authentic Business Coach on Friday, January 26, 2024

 Email newsletters: feature exclusive content, or simply link to existing posts?

The latter.

You can stop reading now ;-)

For exa…

Click to continue reading...

Develop an urgency to create consistently...


An urgency to create consistently…

Nothing in my business is as important as being in a consistent rhythm of content creation...

Posted by George Kao, Authentic Business Coach on Friday, January 19, 2024


Nothing in my business is as important as being in a consistent rhythm of content creation.

It is how I get smarter in my field.

It’s how I develop the writings and videos that sometimes get shared, thereby allowing kindred spirits to find me.

More than anything else I do, creati…

Click to continue reading...

Create first, sequence later.


Create first, sequence later.

Having now published a lot of content (1,000 videos, 300 blog posts, and 20 online courses) and I wish I learned this lesson earlier: Simply start creating. Then figure out the sequence later.

Posted by George Kao, Authentic Business Coach on Friday, January 12, 2024


Having now published a lot of content (1,000 videos, 300 blog posts, and 20 online courses), I wish I learned this lesson earlier:

Simply start creating.
Then figure out the sequence late…

Click to continue reading...