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A Surprising Antidote to Content Perfectionism...

One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact on me, and has helped me create consistently for 9+ years now. And it's true: Most of my video…

I tried giving away my courses for free. Here's what happened...

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradu…

Authentic Business is not a hobby...

In this video, I get real about what it takes to build a thriving authentic business. I share my own struggles with skills like video creation and writing, and how I had to push past my resistance to develop those muscles. I emphasize the need to treat your business as a serious endeavor, not just a hobby, and to commit to consistent practice and skill development. I also introduce the idea of being a joyful productivity athlete, embracing the challeng…

🤷🏻‍♂️ The Counterintuitive Truth About Creative Success

As creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually practice creating with a light touch, detaching from expectations of outcome. Just like the vital rhythms of the body and nature, our business needs our reliable rhythms of creation...

Posted by George Kao, Authentic Business Coach on Friday, February 23, 2024