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Aim for service, rather than fame.
Aim not for fame, but for service.There's an unspoken assumption in marketing: More followers or fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas because they contain a grain of truth, but they also come with an unexpected price...
Posted by George Kao, Authentic Business Coach on Friday, July 21, 2023
There’s an unspoken assumption in marketing:
More followers/fans lead to more clients, more f…
Don't niche yourself. DO niche your offers.
Don't niche yourself. DO niche your offers.A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice: Don't niche yourself. DO niche your offers.
Posted by George Kao, Authentic Business Coach on Friday, July 14, 2023
A lot of us heart-based solopreneurs rebel ag…
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po…
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …
Success in solopreneurship requires a stable schedule.
The only way I’ve seen solopreneurs have a stably successful business is if they keep a stable schedule of work.
That schedule is different for everyone, of course, but it’s still a stable schedule of some sort.
When I tell this to my students, who are hippies at heart (like me!), there’s often pushback:
“George, there must be a way to thrive without working with a strict schedule/calendar… my brain/heart just doesn’t work like yours… there are different personality types and all types can…