Blog
Authentic email marketing – Why I don’t recommend “lead magnets”
A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.
Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.
The real problem? It doesn’t even work that well.
I built a 10,000-person email list by using a lead magnet of a “free” webinar.
I put “free” in quotes, because your attention is valuable …
Profound Ease while Building Your Authentic Business…
Profound Ease while Building Your Authentic Business…Don’t we all wish that building an authentic business can feel “easy”? That just about any action you take in your business results in greater income? I offer a couple of reframes in this video that I hope will support true ease...
Posted by George Kao, Authentic Business Coach on Friday, September 1, 2023
Don’t we all wish that building an authentic business can feel “easy”?
That just about any action you take in your business re…
The newest marketing techniques? Focus on substance instead.
Marketing trends? Focus on substance instead.Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan…
Should You “Charge What You’re Worth”?
Should you “Charge what you’re worth”?Have you heard that you should “charge what you’re worth?” ...that in your fees you should “stand up for your value”? Let's reflect on this and various other ideas related to pricing...
Posted by George Kao, Authentic Business Coach on Friday, August 11, 2023
Have you heard that in your pricing, you should “stand up for your value” ?
Let’s reflect on this:
How much is your value?
How much are you worth?
$25/hour? $250/hour? $500/hour? $10,…
Aim for service, rather than fame.
Aim not for fame, but for service.There's an unspoken assumption in marketing: More followers or fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas because they contain a grain of truth, but they also come with an unexpected price...
Posted by George Kao, Authentic Business Coach on Friday, July 21, 2023
There’s an unspoken assumption in marketing:
More followers/fans lead to more clients, more f…