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3 Principles of Authentic Moneymaking


“Is it possible to make lots of money... authentically?”

“Is it possible to make lots of money... authentically?” … a client asked. My short answer is: Yes, if we pay attention, along the way, to our motivations...

Posted by George Kao, Authentic Business Coach on Friday, June 2, 2023


“Is it possible to make lots of money… authentically?” –a client asked.

My short answer is: Yes, if we pay attention, along the way, to our motivations.

First, the numbers can be simple: Create a wel…

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Light Marketing

I’m going to introduce a phrase that I’ll begin using occasionally – “light marketing” or "lightside marketing" – to represent the kind of marketing I aim to practice.

What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course. In fact, Light Marketing is more likely to be sustainable for a solopreneur. The consistency of showing up – lightly! – then brings greater effectiveness over time, and a grounded Self-confidence, compared to doing hea…

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How often must you post, to become a successful creator?


How often should you post, to build up true fans?

A reader noticed my active social media following and asked me: "How often to post, to build a following like yours? How to stand out in a crowded marketplace?" I give an answer in this video that will work, no matter how the algorithm changes...

Posted by George Kao, Authentic Business Coach on Friday, May 12, 2023


A reader noticed my active social media following and asked me:

"How often to post, to build a following like yours? H…

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Be aware of the values you’re being influenced into…


Extrinsic vs. Intrinsic Motivation for Business

Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and depression. A business built on extrinsic (or external) motivations will eventually foster unhappiness. On the other hand, an authenti…

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The most urgent concern re: Ai development (and what to do about it)


The biggest concern re: Ai Development (and what to do about it)

I do have concerns about Ai. My biggest fear is not that it'll destroy the world, or democracy. My concern is how incredibly distracting it will be. What are you doing to prepare for it?

Posted by George Kao, Authentic Business Coach on Friday, April 28, 2023


I don’t think you and I need to worry about the world-destruction potential of Ai.  

Why? 

Because those of us reading this (who don't work in the Ai field or i…

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