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How to get more clients ASAP? Business networking with people who already trust you.
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Your own network, even your friends, often forget what it is you do.
Or if they remember, it's too rarely… and not when they happen to be talking to someone who could be an ideal client of yours. They’re not thinking of you, which is when you want them to be thinking of you!
If you aren't keeping in touch with your network, how will they remember to refer new clients to you?
Or if they remember, it's too rarely… and not when they happen to be talking to someone who could be an ideal client of yours. They’re not thinking of you, which is when you want them to be thinking of you!
If you aren't keeping in touch with your network, how will they remember to refer new clients to you?
Of the many service providers I have personally coached, I can count on …
Good people -- please don’t quit facebook & social media…
Compared to the blog post below, the video above communicates
this message with more passion and nuance.
Watch it if you can :)
this message with more passion and nuance.
Watch it if you can :)
“If you get tired, learn to rest, not to quit.” -- Banksy
There are good people in my circles -- those I would love to stay in connection with -- who are tempted (or have decided) to deactivate their Facebook accounts… or even leave social media altogether.
This makes it harder to stay in touch, and far less likely for them to be top of mind for me. I’m also …
Get new clients by using the "barn-raising" strategy
“A barn raising is a collective community action in which a barn for one of the members is built collectively by the community.” -- wikipedia entry for barn raising
...in other words, public goal-setting and recruiting your network to help you reach a specific goal.
Of course, this is frequently done with fundraising, but why not also use it to get your next batch of clients?
I’m not sure, but I may have heard this idea from Tad Hargrave and/or Mark Silver, both of whom I highly r…
What is Authenticity in Business?
What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?
Authenticity is to practice having no agenda, other than these purposes:
- Genuine expression of your best self
- Enjoyment of the process
- Heart-based service
- Friendship… and thus playful collaboration!
Let’s explore each idea…
Genuine expression of your best self:
Imagine that I were to give you an opportunity tomorrow (at a specific time) to play with …
Imagine that I were to give you an opportunity tomorrow (at a specific time) to play with …
Conversion Rates? Authentic solopreneurs don’t have to worry about it.
There’s so much talk in marketing about increasing "conversion rates” -- which may mean how many webpage visitors buy your product, or how many opt into your email list.
The marketer is making the visitor take action, often through persuasion psychology. Increasing your persuasion and hypnotic marketing is supposed to increase your conversion rates.
Yet, none of us heart-based entrepreneurs like to focus on these manipulative actions. Thankfully, we don’t need to worry about it, to get…