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Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.

Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people with traumatic backgrounds… 

I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your ins…

 This is a common idea among solopreneurs: 

“If I have a passion for something, then there must be enough other people with that passion, which means I can build a viable business.”

Building a business on passion alone can take much longer than you initially think it would. You might have to search far and wide for individuals with a passion like yours. Then, you have to build enough trust for them to buy.  

Or instead of finding and reaching…

The “Energy Reboot” is a practice of checking in with yourself throughout a day, and quickly refreshing the connection to your divine source. It combines intentional breathing with a quick stretch. It’s important that it is quick (about half a minute) because it’s meant to be practiced frequently throughout the day.

I've been doing the practice since at least 2017.  It’s been deeply transformational to my life and business. It has supported me through big shifts, as well as getting me joyfully …

Check out the following lines. It’s from a sales page by people I like and respect, but there are some outdated, manipulative ideas:

• You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients…
  
  
• You’ll learn how to share your story so people lean in and get an “intuitive hit” that they need to work with you…
  
  
• You’ll learn how to create your unique, aligned, and irresistible marketing statement!

There’s no need to go looking for who wrote t…