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It’s been the biggest business story of 2022 (and 2023 thus far) – how AI (artificial intelligence such as ChatGPT and Midjourney) is disrupting education, work, and the arts. 

"This shift marks the most important technological breakthrough since social media." --Time Magazine

ChatGPT is the fastest growing internet service ever... faster than FB, YouTube, Gmail, etc. 

Real estate agents are using AI to create home listings.

Marketers (like me) use it to brainstorm and create content and…

Your ambitions, no matter how big, are not wrong as long as they align with your values.

However, the more attached to your timeline, the more you're in danger of "means to an end" thinking, which is the beginning of wrongdoing:

• "The goal is what matters."
• "I'll do whatever it takes to get there."
• "The outcome is more important than the journey."
• "As long as I achieve my objective, it doesn't matter how I get there."

All of these statements ignore the toll it takes on one's soul… 

S…

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: 

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Years ago, I used to care only about the small percentage of my audience who converted. I was all about the sale, about getting the transaction. What about the remainder of the audience? I thought of them as “illusory clients” or “tire kickers”.

I was prioritizin…

Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.

​What’s possible with this plan:

• Year 2: Part-time income with providing your authentic service.
  
  
• Year 4: Full-time income by providing both 1-1 and group offerings.
  
  
• Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.

Although this is called a 10-Year Plan, you might be able to speed things up. It de…