Blog

​A colleague asked why I qualify “marketing” with “authentic”…

What do I mean by authentic marketing?

Simply put, it’s about honesty.

Authentic marketing is about not pretending:

To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.

​Let’s apply this at 2 levels:

• In selling a product or service, authenti…

The mainstream perspective about being consistent and disciplined can be summarized as “hustle and grind”… a state of busy activity that suggests an underlying layer of struggle and suffering.

Many of us have grown up with such teachings:

• Be “hard” working — to work with diligence, hardship and strife
• Delayed gratification — to reward yourself *later* after you struggle with the “important” stuff
• “Eat the frog” — get the hard thing out of the way by swallowing (doing) the highly unpl…

​It’s a one-time fee of $120 USD. You get a complete online course about how to make simple, authentic videos (without needing to use video editing), 3 months of feedback on your videos, supportive accountability to get into a consistent rhythm of making and posting your videos, and a simple marketing plan for getting your videos seen by your ideal audience.

Enroll via paypal or credit card by clicking here.

Or read on for more info…

Would you love to get into a consistent video-maki…

Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken

These 4 words have defined my career since.

It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.

Imagine never having to overcome objections… do multiple follow-ups… use compelling incen…

(Originally written March 2018, updated January 2020.)

Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.

I tested these two situations for six months each:

(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.

(2) Posting on Medium first, then copying to my own blog a week later.

​The second method — posting to Medium first — always wins SEO for the keywords in the a…