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How to build an audience from scratch for your business (or blog)
Photo by @angeloriggi on Unsplash
Articles about building an audience for an online business or blog tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)
I’ll share my thoughts on those, but let's start with the most important thing:
A true audience gives you their consistent attention.
The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…
I’ll share my thoughts on those, but let's start with the most important thing:
A true audience gives you their consistent attention.
The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…
Should we give free/discounted services to friends and family?
As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can.
When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?
Here’s my recommended guidelines regarding what to offer for free to family, friends and colleagues:
One-to-One Services
You have a very limited amount of time and energy …
You have a very limited amount of time and energy …
What is “Authentic” Marketing?
A colleague asked why I qualify “marketing” with “authentic”…
What do I mean by authentic marketing?
Simply put, it’s about honesty.
Authentic marketing is about not pretending:
To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.
Let’s apply this at 2 levels:
- In selling a product or service, authenti…
From Hustle & Grind… to Joyful Diligence ❦
The mainstream perspective about being consistent and disciplined can be summarized as “hustle and grind”… a state of busy activity that suggests an underlying layer of struggle and suffering.
Many of us have grown up with such teachings:
- Be “hard” working — to work with diligence, hardship and strife
- Delayed gratification — to reward yourself *later* after you struggle with the “important” stuff
- “Eat the frog” — get the hard thing out of the way by swallowing (doing) the highly unpl…
Announcing: The Authentic Video Course and Mastermind
It’s a one-time fee of $120 USD. You get a complete online course about how to make simple, authentic videos (without needing to use video editing), 3 months of feedback on your videos, supportive accountability to get into a consistent rhythm of making and posting your videos, and a simple marketing plan for getting your videos seen by your ideal audience.
Enroll via paypal or credit card by clicking here.
Or read on for more info…
Would you love to get into a consistent video-maki…