Blog
Rethinking Marketing Strategy: An Authentic Approach to Ads
Ads cannot save a business. It only expands what's already working.There’s a deep misunderstanding of what paying for Ads is about, for an authentic business. It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right? This is the core flaw that I see so many marketers doing.
Posted by George Kao, Authentic Business Coach on Friday, June 9, 2023
3 Principles of Authentic Moneymaking
“Is it possible to make lots of money... authentically?”“Is it possible to make lots of money... authentically?” … a client asked. My short answer is: Yes, if we pay attention, along the way, to our motivations...
Posted by George Kao, Authentic Business Coach on Friday, June 2, 2023
“Is it possible to make lots of money… authentically?” –a client asked.
My short answer is: Yes, if we pay attention, along the way, to our motivations.
First, the numbers can be simple: Create a wel…
Light Marketing
I’m going to introduce a phrase that I’ll begin using occasionally – “light marketing” or "lightside marketing" – to represent the kind of marketing I aim to practice.
What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course. In fact, Light Marketing is more likely to be sustainable for a solopreneur. The consistency of showing up – lightly! – then brings greater effectiveness over time, and a grounded Self-confidence, compared to doing hea…
How often must you post, to become a successful creator?
How often should you post, to build up true fans?A reader noticed my active social media following and asked me: "How often to post, to build a following like yours? How to stand out in a crowded marketplace?" I give an answer in this video that will work, no matter how the algorithm changes...
Posted by George Kao, Authentic Business Coach on Friday, May 12, 2023
A reader noticed my active social media following and asked me:
"How often to post, to build a following like yours? H…
Be aware of the values you’re being influenced into…
Extrinsic vs. Intrinsic Motivation for BusinessObserve the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and depression. A business built on extrinsic (or external) motivations will eventually foster unhappiness. On the other hand, an authenti…