Blog

Create lightly ✨

Most of us are creating content not to be masterpieces, but to communicate a message or story we feel to be important or helpful. Therefore, don't worry about creating masterpieces. Create lightly.

Posted by George Kao, Authentic Business Coach on Friday, December 1, 2023

Why I Don’t Mind Being "Unattractive" in My Marketing

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

Posted by George Kao, Authentic Business Coach on Friday, November 24, 2023

Separate Your Content from Your Selling

Many of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…

Create Your Content for One Caring Person

Many blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don't write for "the world". Don't make videos for "your audience." For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently. Imagine instead that you are talking to just one person… someone you feel really comfortable talking to, someone who loves your ideas.…