Blog

(Originally written April 2018, updated Oct 2019.)

A regret for many entrepreneurs is that they didn’t start building their audience sooner.
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If you might want to start a business one day, I recommend that you start growing your audience now.

For audience building, it does not matter if you don't yet have clarity about what you'll focus your business on. Of course message clarity helps, but you can still build an audience based on your personal brand fir…

Is it unethical to spend money on Facebook and Google Ads?

Below is an email that harshly criticized my use of (and recommendations to use) Facebook ads due to how unethical the company is. 

I’d like to know your reactions to it -- both the substance of the email (the issues) as well as how it came across to you.

After I share the email, I will share my thoughts about it, and also the comments from my clients when I anonymously shared this email with them.

Facebook

The most popular social media platform, by far, is still Facebook. As of early 2019, there are 2.2 billion active users.

For any demographic you’re trying to reach, or finding people with particular interests/passions, Facebook will be the one platform where you…

I’ve done 5 months in my side business, working on it for only 2 hours per week, focused on audience building.

There’s now been 2,400 people who have engaged with my content on my secret Facebook page. I don’t even have a website or mailing list yet, but I can always reach those same 2,400 people again using Facebook ads’ “custom audience” feature ("Everyone who has engaged with your page.")

I’ve now spent about $1,000 in Facebook Ads for this new business, or approx $200 per month. All of it …

My "group" had basically become my fan page -- without the advantages of fan pages!

I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerings…