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Don’t try to get attention. Be yourself and see who shows up.
Don’t try to get attention. Be yourself and see who shows up.Authentic marketing is the practice of expressing your soul, from an energetic space of enjoyment and connection.
Posted by George Kao, Authentic Business Coach on Friday, April 26, 2024
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the…
"Ping!" Your Energy Signature To Attract Kindred Spirit Clients
Authentic Marketing is about Energy SignatureIt's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...
Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024
Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i…
Your Content (and Ads) are an Important Ministry
Your Content (and Ads) are a MinistryMany people are unable to be consistent in creating content because they don't understand the power of creating for their personal growth and service to humanity...
Posted by George Kao, Authentic Business Coach on Friday, January 5, 2024
No one in history has had your exact life experiences.
No one has had the blend of challenges you’ve experienced… nor resolved them in your specific way.
No one has your unique voice, personality and style, nor…
Recap of My 2023 Best Content, Courses, Lessons Learned
2023 RecapHere's a recap of my 2023 best content, courses, my personal lessons learned...
Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023
In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…
Here are the links mentioned:
Authentic email marketing – Why I don’t recommend “lead magnets”
A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.
Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building.
The real problem? It doesn’t even work that well.
I built a 10,000-person email list by using a lead magnet of a “free” webinar.
I put “free” in quotes, because your attention is valuable …