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​“Where is the line between strategy and manipulation?” asked a dear client. “Doesn’t it make sense to post about a certain topic in advance if I want to sell a course about it? Some bloggers have a whole schedule of content and events leading up to their launch… is that manipulation, or just good strategy?”
​
What is strategy anyway?

“Strategy” is a series of planned steps intended to cause a calculated change. When that careful calculation is to influence other people for our own ben…

​This principle has been essential to my success.

How do I make great content? 
By making more content, and observing what spreads.

How do I improve my skills?
By working with more clients, and noticing who grows the most.

True learning comes from action — we build muscles by doing things, not just reading about them.

It takes quantity of action to develop quality of results.

Yet, if you feel you’re not taking enough action, self-compassion is needed.

Remind yourself that action c…

​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

​See if you can relate:

“When I am delivering a webinar, workshop or talking with clients, I show up with warmth, presence and the intelligence, even wisdom, that the situation requires… but when I am creating new content on my own — blog posts, videos, or even a course — it’s as if I don’t know anything anymore. What shall I do next? What can I say? Will they like it? …and other doubts appear.”

An audience member sent this question to me, but I bet many of you can relate to this.

​I t…

​You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

​Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people…