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​This principle has been essential to my success.

How do I make great content? 
By making more content, and observing what spreads.

How do I improve my skills?
By working with more clients, and noticing who grows the most.

True learning comes from action — we build muscles by doing things, not just reading about them.

It takes quantity of action to develop quality of results.

Yet, if you feel you’re not taking enough action, self-compassion is needed.

Remind yourself that action c…

​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.

It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

​See if you can relate:

“When I am delivering a webinar, workshop or talking with clients, I show up with warmth, presence and the intelligence, even wisdom, that the situation requires… but when I am creating new content on my own — blog posts, videos, or even a course — it’s as if I don’t know anything anymore. What shall I do next? What can I say? Will they like it? …and other doubts appear.”

An audience member sent this question to me, but I bet many of you can relate to this.

​I t…

​You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

​Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people…

(Originally written March 2018, updated January 2020.)

Medium.com has better SEO (search engine optimization) than most websites, and certainly my own blog.

I tested these two situations for six months each:

(1) Posting my writing to my website blog first, making sure it was indexed, then importing into Medium a few days later.

(2) Posting on Medium first, then copying to my own blog a week later.

​The second method — posting to Medium first — always wins SEO for the keywords in the a…