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​As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit.

Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress.

Instead, I recommend preventive measures.

The more places you …

​I share this “secret” with many creators -- I don’t feel inspired until I’ve already started creating... as short as 5 minutes, upwards of 45 minutes.

I often feel uninspired. But I am willing to try.

It’s how I start my work most of the time. This very piece you’re reading started with an uninspired mood.

Working conditions don’t seem ideal to me, most of the time:

I’m either not feeling like doing what my schedule says… 

Or there’s construction or other noise going on…  

Or I’m…

​One up of the hangups a lot of us have — especially if we care about accuracy or fear being judged — is to not post content because we haven’t yet done enough research.
This is a trap, because for any topic, there will always be more research to do. It’s endless.

How then do we create content consistently, while respecting the need to do research?

My main recommendation for you is to be clear about separating your content production time from your research time.

Content production i…

​Should you add to the noise?

How can you stand out?

Think about this:

Every year, there are more books published than anyone can consume in several lifetimes… so should people stop writing books because there are “too many” of them?

Should people stop creating and sharing their art because there’s already so much?

Apply that answer to your own content:

Of course you shouldn’t stop creating and sharing.In fact, the solution to “too much content” isn’t to ask everyone to make less …

​To reach more people and make a deeper impact with your message, work on improving these 5 factors in your content.
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Use this list as an audit of your content marketing. Make gradual improvements and you’ll see better results over time.

​Care

How do we get our audience to care about our content?
By showing that we care about them.

How do we do this?
By getting to know them more deeply, and thus, actually caring!

In the first couple of years of my audience-building, I did an audienc…