Blog
The Authentic Marketing Framework
Here’s an attempt to simply explain my whole marketing strategy….
There are 3 stages for every authentic business:
1. Audience
2. Offers
3. Expansion
At each stage:
The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring
Let’s get into the details....
There are 3 stages for every authentic business:
1. Audience
2. Offers
3. Expansion
At each stage:
The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring
Let’s get into the details....
Write down your questions as you read through this article. Then, add them as separate comments on this Facebook post.
Stage 1: Audience
Before you can make sustainable money with your authentic b…
Stage 1: Audience
Before you can make sustainable money with your authentic b…
Principles of Authentic Marketing
A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
Approach marketing in a friendly way
Many…
Many…
Organic Marketing vs. Conventional Marketing
Organic food is better for your health and the well-being of the environment, but usually costs more money.
Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.
This distinction was triggered by a message I received:
Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.
This distinction was triggered by a message I received:
I attended a local marketing meeting. The topic of "funnels" came up. The leader shared all the manipulative, FOMO, fear-based tactics out there. When I shared that I thought many we…
How to get clients without "marketing"?
A reader asked me whether it’s possible to get clients without having to do marketing.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/converting audience into buyers”)…
A few years into it,…
A few years into it,…
Focus Your Marketing for Better Results
You don’t have to do everything.
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
One expert: “You must do video, and upload it to Youtube & Facebook!”
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…