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​A few years ago, I stopped marketing to the reptilian brain.

My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

​See the image below that breaks down a real example…

Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my e…

​A concern came up in my client group, and you may be able to relate…

So much of what is shared these days comes from a competition to “shine” by getting more “likes”, in this “designed to be addictive” process, a survival competition that plays upon our worst fears of being unliked and of not making ends meet if we don’t “grow our audience”. This push to shine and reach the numbers has become so excessive that there is too much empty content out there…

On the other hand, many of us have…

​Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.

Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.

I surveyed the students of my marketing course, Authentic Client Attraction/Enrollment, about the marketing methods that turn them off. This blog post will list the commonly mentioned ones, and I’ll share a better alternative for each…

Lead Magnets

A “lead magnet” is…

​A colleague asked why I qualify “marketing” with “authentic”…

What do I mean by authentic marketing?

Simply put, it’s about honesty.

Authentic marketing is about not pretending:

To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.

​Let’s apply this at 2 levels:

• In selling a product or service, authenti…

Here’s an attempt to simply explain my whole marketing strategy….  

There are 3 stages for every authentic business:

1. Audience
2. Offers
3. Expansion

At each stage:

The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring

Let’s get into the details.... 

Write down your questions as you read through this article. Then, add them as separate comments on this Facebook post.

Stage 1: Audience

Before you can make sustainable money with your authentic b…