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How to get clients without "marketing"?
A reader asked me whether it’s possible to get clients without having to do marketing.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/converting audience into buyers”)…
A few years into it,…
A few years into it,…
Focus Your Marketing for Better Results
You don’t have to do everything.
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
One expert: “You must do video, and upload it to Youtube & Facebook!”
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Authentic Pricing for Solopreneurs
Finding the “right” price for your services, programs, products.
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
How To Get Clients as an Authentic Business
Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…
How do you use your idle-mind time?
When thinking about how you use your time, have you considered the several hours a day where your mind might be idle, when you are:
…in these moments, your body is operating on muscle memory, while your mind is free to think whatever it wants.
If you pay attention to your thoughts during the above activiti…
- Doing your morning hygiene
- In the shower
- Preparing and eating your meals
- Cleaning or puttering
- In the bathroom
- On your commute
- Walking outside
- Waiting in line
- Just chilling out
…in these moments, your body is operating on muscle memory, while your mind is free to think whatever it wants.
If you pay attention to your thoughts during the above activiti…