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Your outreach is not a bother. It is a blessing.

As one of my readers, you are probably a giver. You are used to giving support to others, but not accustomed to reaching out when you have a product or service.

If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings.

See if this reframe is helpful to you:

You aren’t asking them for a favor. 


You are giving them the chance to receive help for their needs -- if they are an…

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Announcing the 2019 MasterHeart Authentic Business Community

I love facilitating my client community. We start in January each year and grow together throughout the 12 months, forming new friendships, referral partnerships, and accountability buddies.

Via regular group calls and occasional 1-1 meetings with me, each client receives my personalized guidance for them as they build their authentic business, in addition to enjoying the resources and camaraderie of the group. 

The community is called MasterHeart, and the application for the 2019 group is officia…

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How a "No Excuses" attitude helps me create and fulfill my purpose

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Image by Ramdlon on Pixabay
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:

No excuses / Just create and publish.

Beware of creating drama
 -- it easily derails us from our purpose.

Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)

I'll share the first lesson, before offering some numbers-updates on my new business:
No Excuses.

W…

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Organic Marketing vs. Conventional Marketing

Organic food is better for your health and the well-being of the environment, but usually costs more money. 

Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.

This distinction was triggered by a message I received:
I attended a local marketing meeting. The topic of "funnels" came up. The leader shared all the manipulative, FOMO, fear-based tactics out there. When I shared that I thought many we…

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Just Create - No Perfection Allowed.

I’m 3 months into building a brand new audience (secret project). 

This is helping me relate better to those of you in the same situation.

If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience 
Month 2 -- Overcoming Procrastination in My New Venture

In month 3, here is what I’m learning now:
1. Don’t worry about the offerings yet. Focus on audience building first.

I’m starting to dream about what I could offer my budding audience. It might be a…

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