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​Many of my ideal clients use Instagram. Your prospective clients are probably on there, too.

I find that with Instagram it’s quite easy to discover others who match my values.

How do you know whether your ideal clients are on Instagram?

Go to the websites of the people who offer a similar service as you -- do they have a link to their Instagram profile?

You might also ask some of your clients: do they use Instagram?

These interesting stats might help:

• Instagram has more than …

​​How do we measure the success of an authentic business?

In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.

The basic success formula for a conventional business:
Money
divided by
Effort

In other words:
Make the most amount of money with the least amount of effort.

This means squeezing as much profit as possible out of each customer, and to gain as many customers as possible… all of it done with the least amount of work…

​What’s more important than trying to get more clients?

• Getting great clients who love your work
• Maintaining your sense of integrity

…yet neither are accomplished when you use marketing strategies that feel “off” to you.

Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.

The best clients will be pushed away.

This is marketing from desperation energy.

Unfortunately…

​​I’ve been able to accomplish a lot in my business because I create even when I don’t feel like it — I work on a regular rhythm. (And I honestly don’t feel like it most of the time.)

Similarly, I’ve learned to rest myself before I’m tired… to rest on a regular rhythm, whether or not I feel like it.

​Several times I’ve nearly burned out. (Maybe I did and eventually recovered.) Painful experiences — emotional lows, lack of motivation, lack of hope, physical exhaustion — something I hope …

Oftentimes, we let relatively minor circumstances, like being a little tired or feeling like watching videos, get in the way of keeping our commitments to ourselves, i.e. doing the right thing.

This is how people become victims of life: doing the right things only when we feel good or when conditions are perfect…

Feel Good ➜ Do Right

To act purposefully, to live more into our potential, we must flip the above equation, and understand that if we act rightly, we end up feeling good.

This is …