Blog

Do I ever play hooky?


A reader asked whether I ever “play hooky”… that is, go off my stringent work schedule… to relax or play instead of doing what I had planned to do.

​I love this question. It has to do with how we relate to the idea of productivity.
The short answer: Yes, I do play hooky. Maybe once every few weeks, I take an afternoon off unexpectedly.

But if we do it very often, then it’s not playing hooky anymore. It would be better called procrastination. We’d eventually feel guilty because our co…

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​Why I don’t like marketing funnels…


​You don’t need a funnel for a successful solopreneur business.


Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a sales/marketing “funnel”.


A typical funnel works like this:
  1. You see an Ad (for example on Facebook or Instagram), or receive an email, and it’s about a wonderful “free” thing… free video series, email course, or an intriguing quiz.

  2. You can only get that “free” thing by giving them your email address. This is kn…

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Stream a Zoom Meeting to Facebook and/or Youtube


It's convenient to use Zoom to stream to FB Live or YT Live if you want to show a meeting publicly (or privately) and/or share your screen.

​In this video I show you how I do a few things:
1) Use Zoom to stream a meeting to Facebook Live — whether it’s to a private group, or your public page. You can also stream yourself only, and it’s convenient to use Zoom because you can screenshare if you need to, or use one of Zoom’s virtual backgrounds.

2) Use Zoom to stream to Youtube Live — w…

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3 Tips to Get More Engagement on Your Content


​“I had been taking it really hard when I didn’t get engagement on my posts, thinking it was a reflection of my value.” — fellow content creator.

Here are 3 things to keep in mind, for what makes content more easy to engage with: Audience, Medium, and Topic.  I'll address each one in this post.
It’s Not You. It’s Them.

It makes a big difference whether the right people are seeing your content. If you’re talking to the wrong audience, it doesn’t matter how skillful a communicator you ar…

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​Do Your Work from an Inner Spark of Joy.



​How are you being, as you go about your tasks and your work?


Are you anxious, struggling, and “just want to get it done”?

The quality of your work tends to match the quality of your being.

You have no guarantees of your results — you can only control how you do the work. Therefore, why not work from joy… instead of anxiety, boredom, or frustration?

​Your state of being is your top priority, because the only thing you truly can control is your inner life.
— -

​The quality of…

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