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When I think about the overall strategy of creating content, here are my 3 guiding values:

Authentic

Relevant

Consistent

…or what I call the ARC of content creation.

Let’s explore how these principles make us excellent in our process of creating:

Authenticity

Authentic content arises from the motives of 1) genuine self-exploration and 2) a desire to serve humanity with ideas and creativity… without trying to sell anything during the content creation process. Read more: separate cont…

Most of us aren’t aiming to be professional artists. We’re messengers sharing our life experiences and skills to support others in transformation and wellbeing.

In our roles as coaches, healers, facilitators, and mentors, we explore and articulate valuable insights, not always as a means of promotion, but also as an act of service.

It’s easy to mistakenly view the act of content creation as a promotional vehicle for our services or products… but this leads to inauthenticity.

My approach…

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

I’ve worked for a decade to slowly and steadily build what I would call a “loyal” and “true fan” audience for my business… an audience that feels connected to me not through flashy marketing or clever persuasion, but through shared values and an appreciation for my authentic presence.

So what I share with you below comes from years in the trenches de…

“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.” ― Mahatma Gandhi

This is where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something…

I used to do that (it’s what’s taught out there in marketing circles), and I a…