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The more years I’ve spent creating, the more I notice this counter-intuitive truth:

I am not a reliable judge of my own creative work.

Sometimes, I make something that I think is awesome…

…yet barely anyone likes it.

Other times, I simply say something that’s so obvious to me…

…yet people are amazed at its value.

Therefore, I’ve learned to simply publish more.

This increases the chance that I will stumble on an occasional gem.

The key is to let go of attachment to outcome.

Just ke…

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give into anxiety and fear of rejection.

Instead I encourage us to take conscious action to notice and practice what I call our “energy signature”. It's the heart of authentic marketing.

How I understand “energy signature”

Your “energy signature” is everything about you that resonates with your ideal viewer, reader, customer, client, or simply your i…

Nothing in my business is as important as being in a consistent rhythm of content creation.

It is how I get smarter in my field.

It’s how I develop the writings and videos that sometimes get shared, thereby allowing kindred spirits to find me.

More than anything else I do, creating content is how I give back.

I see it as my ministry and mission.

I wish for you a passion — in fact, an urgency — to create authentic content on a consistent basis.

​Your life lessons, expertise developed …

Having now published a lot of content (1,000 videos, 300 blog posts, and 20 online courses), I wish I learned this lesson earlier:

Simply start creating.

Then figure out the sequence later.

It’s tempting to think you can fully plot out a flawless sequence of blog posts, book chapters, videos, or courses before you begin to create them.

But throughout your content creation journey, especially in those critical first years, new breakthrough insights will emerge that challenge your assump…