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When doing any kind of creating — writing blog posts, making videos, or outlining a course — I recommend following these 3 phases, in order:

Play

Polish

Promote

Even the most artistic of processes can benefit from a structured approach. Especially if one cares about making an impact on others.

Whenever we get stuck on a project, or it doesn’t make an impact, we’re probably skipping one of these 3 phases… or spending too long on one of them.

Let’s take a look at these three phases.

Many blocks to creating content can be dissolved with one shift:

Make your content for just one person at a time.

Don’t write for “the world”.

Don’t make videos for “your audience.”

For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently.

(Yet even if you’re the type that enjoys performing before crowds, what’s shared here might help you perform more authentically.)

Imagine instead that you are talking to jus…