Blog

Having now published a lot of content (1,000 videos, 300 blog posts, and 20 online courses), I wish I learned this lesson earlier:

Simply start creating.

Then figure out the sequence later.

It’s tempting to think you can fully plot out a flawless sequence of blog posts, book chapters, videos, or courses before you begin to create them.

But throughout your content creation journey, especially in those critical first years, new breakthrough insights will emerge that challenge your assump…

No one in history has had your exact life experiences.

No one has had the blend of challenges you’ve experienced… nor resolved them in your specific way.

No one has your unique voice, personality and style, nor your combination of experiences, skills, and passions.

Believe me, there is a group of people in the world who will resonate with you and your message like nobody else they’ve encountered within your field.

Your ideal audience — those who resonate deeply with your energy signatu…

In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…

Here are the links mentioned:

• Why I decided to uncopyright my content
  
  
• Why I changed my mind about free vs paid content
  
  
• What if you lose people when you post authentic content? Do it anyway…
  
  
• How to sustain your social media presence… authentically?
  
  
• Self-employed people: You do not need a sales funnel to succeed…
  
  
• Stop organizing so much. Publish your knowledge as soon…

When I think about the overall strategy of creating content, here are my 3 guiding values:

Authentic

Relevant

Consistent

…or what I call the ARC of content creation.

Let’s explore how these principles make us excellent in our process of creating:

Authenticity

Authentic content arises from the motives of 1) genuine self-exploration and 2) a desire to serve humanity with ideas and creativity… without trying to sell anything during the content creation process. Read more: separate cont…

Most of us aren’t aiming to be professional artists. We’re messengers sharing our life experiences and skills to support others in transformation and wellbeing.

In our roles as coaches, healers, facilitators, and mentors, we explore and articulate valuable insights, not always as a means of promotion, but also as an act of service.

It’s easy to mistakenly view the act of content creation as a promotional vehicle for our services or products… but this leads to inauthenticity.

My approach…