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Should You “Charge What You’re Worth”?
Have you heard that in your pricing, you should “stand up for your value” ?
Let’s reflect on this:
How much is your value?
How much are you worth?
$25/hour? $250/hour? $500/hour? $10,000/hour?
Words matter. They shape how we see ourselves and others. Connecting our fees to our “worth” is a deeply unhealthy comparison.
Are you worth less than someone who charges more?
Truth: You are worth infinity.
You are a precious human being whose odds of being born are 1 in 400 trillion!
I always wo…
Aim for service, rather than fame.
There’s an unspoken assumption in marketing:
More followers/fans lead to more clients, more fulfillment, more freedom.
This is like saying more money equals more happiness.
These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price.
In this post I’ll share my “more followers” experience. It’s not all that it’s chalked up to be…
In my first few years in business, I grew my email list to more than 10,000 subscribers.
It led to having some clients, b…
Don't niche yourself. DO niche your offers.
A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche.
Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity.
I get it. I’m the same way. To say that I’m an “authentic business coach” is still very broad, and I teach classes in everything from authentic Ai to facebook ads to book publishing.
Notice that my offers are niched, but not my ove…
Authentic Marketing: hold loosely to agenda
Authentic Marketing: hold loosely to agendaI’ve been thinking about the agenda that many marketers have... Grab your attention with compelling headlines Get you on their email list (with a so-called “ethical bribe”) Push you through their sales funnel Keep following up until you buy Persuade you to buy more stuff None of the above are bad per se. What’s not as healthy is the attachment to the process that the audience must go through, which creates a forcefulness that nobody likes...
Po…
To get attention authentically, care more than others do...
To get attention authentically, demonstrate your care...In marketing it is assumed that the goal, the daily effort, is to get more views, more followers, more sales.... always wanting other people to do more of what we want them to do. Conventional marketing is very self-centered. “If I don’t strive to get my share of attention, I won’t be able to survive!” The result is the proliferation of questionable marketing strategies and pushy sales tactics, that aim to “grab” audience attention …