When creating your authentic business, you might get stuck defining your “niche”, or figuring out your “target market.”

Maybe you’re trying to get clarity too early in your business.

You’re under the illusion that you have to get everything figured out before you can really start to grow your business.

Here’s the typical reasoning:

Define Niche  ➜  Create Content & Offerings  ➜  Get Clients

​In my experience of coaching many so…

Imagine three levers that can help grow your authentic business: Alignment, Reach, and Trust.

Increasing any one of them can help, but the best results come from increasing all three evenly.

Alignment

This means that you have offers and content that are aligned with what your audience wants. How do you know? The more aligned, the more your audience is engaged with your offers and content.

Where solopreneurs o…

Take a look at your social media – which “successful” creators do you follow?

Whomever we give our attention to will gradually shift our perspective of what we consider a successful person. The more we consume someone’s content, the more we take on their values and priorities.

For example, the creators who are often on vacation (it seems) or living glamorous lifestyles – the more we watch, the more it shifts our subconscious view of “success”.

Ma…

I used to dream of “financial freedom”… having so much money that I could just do whatever I wanted, travel the world, give money abundantly to causes and people in need.

I invested in lots of business programs that sold me on that dream.

Eventually I realized two things…

(1) The ones selling the dreams were the ones getting rich… not those of us buying into the programs.  (Unless we also joined their ranks, and sold dreams of easy and big mone…