Blog
The 3 Paths of a Soulpreneur
Many of us have tried the marketing tactics the “experts” swear by: funnels, ads, maybe even five or fifteen thousand (!) dollars handed to someone who promised you clients on autopilot…. 🧐
And yet here we are: lighter in the bank account… heavier in spirit… wondering whether it’s really possible to build a solopreneur business at all… without betraying who we are.
I’m with you. I’ve spent tens of thousands. Done the funnels. Ran the “high converting” ads. Most of it wasn’t profitable. All to …
Hard to focus? It isn't about discipline...
You’ve tried the timers. The 90-minute block everyone swears by, the perfect morning routine, the system a podcast promised would change your life.
And somewhere along the way — maybe after the third or fourth setup stopped working — a sneaky thought came: the problem must simply be me… my character… my willpower.
I know that disempowering thought all too well. Have heard it in my mind (and from authoritative figures) all my life.
I now see that it’s a lie.
“I just need more willpowe…
How to be authentic on social media, and sustain your presence there?
Over the years, many soulpreneurs have written to me with this kind of concern:
“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say…”
I’m with you. If I had to pretend to be someone I’m not, it would exhaust me too.
It’s the feeling of having to keep up an image — knowing you “should” be present online, but dreading the regularity of having to show up…
Even if you're not posting any content, don’t neglect to do gentle launches 🌱
For years I’ve been encouraging my readers to practice a rhythm of gentle launches. Maybe you’ve even done one or two. But then maybe you stopped doing them.
The loss in momentum is often due to:
- Content guilt (“I haven’t posted in weeks — I can’t just sell now, can I?”).
- Or the second or third gentle launch didn’t get any enrollments, so you took that as “don’t keep trying!”
- Or, you never set up an ongoing rhythm in the first place — just a one-off attempt, and then “life” happene…
Soulpreneur, You’re Being a Little “Delulu”… and that’s a Good Thing :)
Over the years, a lot of soulpreneurs have recounted to me a conversation they have with loved ones. It happens at the dinner table, or in the car, or in a text thread they keep rereading. A caring family member or close friend says some version of:
Maybe it’s time to be realistic about your “business”…
I know that conversation too well. To this day — 17 years after I’ve been making a full-time income in my business — my parents still aren’t clear what I do (it’s outside their understanding of…