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How to be authentic on social media, and sustain your presence there?
Over the years, many soulpreneurs have written to me with this kind of concern:
“I’m not sure I can sustain a presence on social media, even if it’s good for business… it feels exhausting to have to keep up an image of who I am. Or maybe I will run out of things to say…”
I’m with you. If I had to pretend to be someone I’m not, it would exhaust me too.
It’s the feeling of having to keep up an image — knowing you “should” be present online, but dreading the regularity of having to show up…
Even if you're not posting any content, don’t neglect to do gentle launches 🌱
For years I’ve been encouraging my readers to practice a rhythm of gentle launches. Maybe you’ve even done one or two. But then maybe you stopped doing them.
The loss in momentum is often due to:
- Content guilt (“I haven’t posted in weeks — I can’t just sell now, can I?”).
- Or the second or third gentle launch didn’t get any enrollments, so you took that as “don’t keep trying!”
- Or, you never set up an ongoing rhythm in the first place — just a one-off attempt, and then “life” happene…
Soulpreneur, You’re Being a Little “Delulu”… and that’s a Good Thing :)
Over the years, a lot of soulpreneurs have recounted to me a conversation they have with loved ones. It happens at the dinner table, or in the car, or in a text thread they keep rereading. A caring family member or close friend says some version of:
Maybe it’s time to be realistic about your “business”…
I know that conversation too well. To this day — 17 years after I’ve been making a full-time income in my business — my parents still aren’t clear what I do (it’s outside their understanding of…
IDEA: How to Use AI Without Losing Your Soul
If you’ve asked a chatbot to write a blog post, you’ve seen how ridiculously easy it is. Within minutes you have a “polished” article about any topic in the world.
Or ask for a plan, or to figure out a problem, and BOOM you have more ideas than you know what to do with.
And that’s dangerous.
Those of us who use chatbots a lot are at risk of losing our muscles of thinking, writing, authentic creating…
A writer recently confessed on Reddit that they no longer trust their instincts after months…
The FTApr Webinar Strategy: A Simple, Soulful Way To Share Your Work
I enjoy running free webinars. After years of experimenting (and fumbling through different formats!) I’ve landed on one I’ve come to love: a way of gathering a group of people live, many of whom I’ve never met, and spending 90 minutes exploring something we care about, together. It’s become one of the more joyful practices in my work.
It didn’t start this way. Like many soulpreneurs, I began with the default approach: teach something for free, leave the recording available forever, and hope a …