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Follow Your Fascination, Then Align It with the Market
This is for “soulpreneurs” — aka solopreneurs who want their work to feel like play, who sense that “grind harder” isn’t sustainable, and who want to build from genuine curiosity instead.
A soulpreneur business lives at the intersection of what lights you up and what people already value enough to pay for.
This post focuses on the first half — what lights you up! — because without that, you might burn out before the business ever gets traction.
The Core Idea:
Find the thing that m…
Your Income Comes from Their Spending
This post is for solopreneurs who need paying clients — especially if you’ve invested time and money in your business but still struggle with enrollment. Your goal is to have this wonderful work you do to be more than a hobby or volunteer project.
A soulpreneur business lives at the intersection of what lights you up, and what people value enough to pay for. This post focuses on the second half — what people want to buy — because it’s the half most solopreneurs skip.
A Common Pattern:
I’ve be…
Netcaring: How Enjoyment and Care Can Grow Your Business
I wonder what has been your experience of “networking”. What follows describes the experience of many of us…
You walk into a networking event — maybe a BNI meeting, maybe a conference mixer — and within 30 seconds, someone is scanning your name badge while shaking your hand. The room hums with a kind of Shark Tank energy. Everyone has their elevator pitch loaded. Everyone is sizing up who can be useful.
You try to play along. You rehearse your 30-second intro. You exchange cards. You follow up…
Thriving as a Soulpreneur in the Age of AI -- Ideas for Human-Centered Work, AI Partnership, and Finding Clients
You’re someone who genuinely cares about the people you serve. You chose this work — creating, coaching, healing, mentoring — because you felt called to it. It’s not just a money thing. And for that, I thank you 🙏
I’d also guess that like many of us, you’re feeling some anxiety about what AI will do to your work. Maybe some clients have mentioned that they’re using ChatGPT. Maybe you’ve wondered where you fit in a world that seems to be automating everything.
I hope that this post offe…
AI Took the Surface Work! Now, Soulpreneurs Can Go Deeper…
There’s some anxiety about AI that’s moving through the coaching and healing world right now…
Maybe a client mentioned that they’re using ChatGPT to supplement the work you do with them…
Maybe a potential client in your DMs even said, “Why would I pay you $200/hour when I can talk to an AI for $20/month?” 😓
And something in your stomach dropped… you didn’t immediately know how to answer.
I hope that this post supports you in coming up with a very good answer… a grounded and honest o…