Blog
The Client Awareness Journey - 5 Phases Towards Working With You
As coaches and consultants, we’re not just in the business of personal and professional transformation; we’re also guiding potential clients through what I call the “Awareness Journey.”
The model originated from Eugene Schwartz’s 1966 “Breakthrough Advertising” book, where he introduces the five stages of customer awareness. I’ve adapted it for the transformational process of coaching and consulting.
When you understand these 5 Awareness phases, you can tailor your message, connect with potent…
Overwhelmed? Apply Temporary Constraints.
When we have too many options, overwhelm happens.
The next time you feel it — try this — apply temporary constraints.
Boundaries, even self-imposed ones, can liberate productivity and creativity. They help you narrow your focus, making decisions easier, and action more attainable.
Examples:
- Overwhelmed with your to-do list? Simple: limit the tasks you must do to just 3. (Everything else is a bonus!)
- Overwhelmed with a big project? Limit the amount of time you work on it (for now) …
Soulpreneurs: Visualize your Process (more than your Goals!)
Millions of people have tried “manifesting” with the Law of Attraction. They imagine themselves holding piles of money… sitting in a fancy house… or driving the perfect car.
Then, after months or years of picturing these dream scenarios, many still find themselves disappointed: Where are those millions of dollars? Where’s that dream job or perfect relationship?
In some cases, outcome-focused visualization even leads to debt, stress over “not manifesting,” and a cycle of self-blame and frustrat…
Reaching Affluent Consumers (ACs) on Social Media in 2025
This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.
Introduction
The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…
Artists - don't fear AI. Instead, be prolific. Build community.
“My daughter refuses to put anything into AI as she’s concerned that her creative work is then owned and shared by AI. I would love your thoughts on this! Are you concerned that if you enter all the information for a course, it can then be shared by AI?”
(For context — a big part of my business is selling my courses. When creating courses I often put the material into Ai for feedback and ideas.)
My response:
I’m very liberal with copyrights. In fact, all my content is uncopyrighted — see Ge…