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“I do outreach for my business, but very few people respond… what’s wrong with what I’m doing?”
You might be posting on social media about your business, or emailing your friends, and still… few people respond back...
Posted by George Kao, Authentic Business Coach on Friday, June 7, 2024
You might be posting on social media about your business, or emailing your friends, and still… few people respond back with enthusiastic support. What’s going on?
Before I share some advice in this article that can generally apply to the variety of people reading this, I should mention that I …
All of my content is uncopyrighted :)
10 years ago, I made the decision to put all my content into the Creative Commons… specifically, the "CC0" license (No...
Posted by George Kao, Authentic Business Coach on Friday, May 17, 2024
I would make sure my content had a clear “copyright” notice.
And when I was surfing social media, I would be vigilant about whether people in my industry were using “my” ideas…
It was tiring. And eventually, I realized that it…
Authentically grow your social media -- by supporting your audience's sovereignty
Authentically grow social media -- by supporting your audience's sovereignty 🌟Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it. This is the path of the typical influencer. They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might use charm, persuasion, and clever copywriting to get it done. N…
Clarify your unique strengths for your authentic business
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into …
Don’t try to get attention. Be yourself and see who shows up.
Don’t try to get attention. Be yourself and see who shows up.Authentic marketing is the practice of expressing your soul, from an energetic space of enjoyment and connection.
Posted by George Kao, Authentic Business Coach on Friday, April 26, 2024
This was was originally written in 2019, now updated in 2024.
As you grow your audience, you’ll start hearing that you need to learn to “get people’s attention”.
To try to stand out… to be more charming… to be more persuasive.
In the…