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How to make money fast — with integrity
Not talking about “getting rich quick”, but giving yourself some breathing space…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authenti…
An “opportunity” that promises overnight wealth is almost certainly a scam: they make money quickly by taking your money quickly. Or, you may be asked you to sell an "income opportunity" to your friends & family. I’ve been there. I'd advise you to decline any scheme that requires you to recruit other people to sell successfully before you make real money.
Making money fast is not what I typically discuss. An authenti…
How to get clients without "marketing"?
A reader asked me whether it’s possible to get clients without having to do marketing.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”
I can relate to this question. Maybe you can, too.
In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/converting audience into buyers”)…
A few years into it,…
A few years into it,…
Focus Your Marketing for Better Results
You don’t have to do everything.
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
Double-down on your top strength.
When you start to learn marketing, you’re going to get pulled in many different directions... which way should you go?
One expert: “You must do video, and upload it to Youtube & Facebook!”
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Another expert: “It’s all about connecting with Instagram influencers.”
Yet another expert: “The fastest way to build an email list is by organizing a Telesummit!”
An SEO expert: “None of the above builds you a truly long-term asset unless you’…
Authentic Pricing for Solopreneurs
Finding the “right” price for your services, programs, products.
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
Most authentic businesses have haphazard pricing.
Sometimes, you just pick a number based on how you “feel” about it. The problem is that your audience might not “feel” the same. No matter how intuitive, you are still a human being, with normal human biases. Pricing from a shoot-from-the-hip kind of way is not wise business practice. You're treating your business like a hobby.
Or, you might blindly trust a business/marketing exp…
How To Get Clients as an Authentic Business
Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…
As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.
This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.
How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…