Blog
Announcing the 2019 MasterHeart Authentic Business Community
I love facilitating my client community. We start in January each year and grow together throughout the 12 months, forming new friendships, referral partnerships, and accountability buddies.
Via regular group calls and occasional 1-1 meetings with me, each client receives my personalized guidance for them as they build their authentic business, in addition to enjoying the resources and camaraderie of the group.
The community is called MasterHeart, and the application for the 2019 group is officia…
Via regular group calls and occasional 1-1 meetings with me, each client receives my personalized guidance for them as they build their authentic business, in addition to enjoying the resources and camaraderie of the group.
The community is called MasterHeart, and the application for the 2019 group is officia…
How a "No Excuses" attitude helps me create and fulfill my purpose
I’ve now completed 4 months of working on my new business for just 2 hours per week. The lessons I'm learning (yet again!) are:
No excuses / Just create and publish.
Beware of creating drama -- it easily derails us from our purpose.
Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)
I'll share the first lesson, before offering some numbers-updates on my new business:
No excuses / Just create and publish.
Beware of creating drama -- it easily derails us from our purpose.
Do it on a schedule vs. "when I'm inspired" -- since I'd like to reveal the business to you within 1 year instead of 10 ;-)
I'll share the first lesson, before offering some numbers-updates on my new business:
No Excuses.
W…
W…
Organic Marketing vs. Conventional Marketing
Organic food is better for your health and the well-being of the environment, but usually costs more money.
Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.
This distinction was triggered by a message I received:
Similarly, organic marketing is better for your brand and the well-being of your audience, but usually costs more time and effort in the beginning.
This distinction was triggered by a message I received:
I attended a local marketing meeting. The topic of "funnels" came up. The leader shared all the manipulative, FOMO, fear-based tactics out there. When I shared that I thought many we…
Just Create - No Perfection Allowed.
I’m 3 months into building a brand new audience (secret project).
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
This is helping me relate better to those of you in the same situation.
If you missed my previous posts in this series:
Month 1 -- A Few Lessons In Growing A New Audience
Month 2 -- Overcoming Procrastination in My New Venture
In month 3, here is what I’m learning now:
1. Don’t worry about the offerings yet. Focus on audience building first.
I’m starting to dream about what I could offer my budding audience. It might be a…
I’m starting to dream about what I could offer my budding audience. It might be a…
Inviting a Speaker to a Telesummit? An Example of a Bad (but Typical) Invitation…
If you study “how to build an email list” you’ll almost certainly come across the strategy of hosting a telesummit. It is one of the fastest ways to build an email list.
But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit.
The following is an actual email I received yesterday (and you will, too, once you start getting some exposure).
This is the kind of message t…
But it's often a terrible way to do it, because you’ll end up with an unresponsive list of subscribers, after spending incredible amounts of effort and time in creating the telesummit.
The following is an actual email I received yesterday (and you will, too, once you start getting some exposure).
This is the kind of message t…