Blog
Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance
A reader asked about my process of writing blog posts and making videos:
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"
I'm goin…
Principles of Authentic Marketing
A reader wishes she had found me sooner, but had been searching for terms like “conscious marketing” or “heart-centered marketing” rather than “authentic marketing”.
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
What about you? What term(s) would you have expected to use to find my work? I’d love to know. Add a comment below this video.
Perhaps others are looking for: spiritual marketing or selling with integrity or even organic marketing.
Whatever the terms are, here are some of the key principles…
Approach marketing in a friendly way
Many…
Many…
Alternative to LoA -- The Law of Attainment (instead of Attraction)
I like to rib the Law of Attraction because so many of us have tried it and it hasn’t worked (even though we secretly hope that maybe it will work eventually).
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For bus…
I actually do believe that LoA works, but not for financial success, because there’s usually too much fantasy and wishful thinking, and nowhere near enough action. In my experience, it can work for attracting a good relationship, especially when used for inner characteristics (I want a partner with a particular kind of energy).
For bus…
7 reasons that people buy (build these into your offerings)
To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…
We are usually only taught 1 thing:
Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.
We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!
Thankfully,…
Why I don't try to keep up with marketing trends
When you try to learn marketing, you’ll come across a lot of “tips and tricks” to get more visibility on social media, more traffic to your website, more ways to “grab” the audience’s attention, more software to automate your outreach.
Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.
Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant press…
Sometimes you find a few marketing tricks that feel authentic to you -- if so, keep using them and keep trying things that intrigue you.
Most of the time, though, learning marketing means always feeling slightly (or very much) behind... there’s a constant press…