Blog

Time to reveal my side project...

Over the past 12 months, I’ve been working 1-2 hours per week on a side project.

I’ll reveal it in this blog post, finally!

First of all, here are my biggest lessons learned… 
Clarity comes from Content Creation

When I started the project, I had no idea what my framework would be. I didn’t know how clients would work with me, or even what issues I would work with them on! 

There was no training or certification that I’ve gone through. Nor have I intensively learned from any one coach/expe…

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The Artist vs. The Engineer

Written in Nov 2015, updated for 2019. (Thanks to Lauchlan MacKinnon for the reminder to bring this idea back.)

There is an interesting dichotomy on the journey of entrepreneurship: the Artist versus the Engineer. I have some measure of both within me. You do as well.

The Artist is concerned with staying true to her inner experience. Singing the song she feels like singing, even if nobody listens. Expressing her truth, no matter if others agree. The Artist brings the emotion, the humanity, the…

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Is it unethical to use Facebook/Google Ads?

Is it unethical to spend money on Facebook and Google Ads?

Below is an email that harshly criticized my use of (and recommendations to use) Facebook ads due to how unethical the company is. 

I’d like to know your reactions to it -- both the substance of the email (the issues) as well as how it came across to you.

After I share the email, I will share my thoughts about it, and also the comments from my clients when I anonymously shared this email with them.




George…

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How to Deal with Internet Criticism, and the Higher Purpose of Online Discussions

I received an email from an anonymous person who harshly criticized my marketing methods.

Parts of the email had relevant points, and I will be responding in an upcoming post.

In this post, however, let’s first talk about how to deal with internet criticism, and how to critique others productively… 
How to deal with internet criticism / trolls

There’s productive criticism that benefits both parties and moves humanity forward… and then there’s trolling. 

Trolling, usually done anonymously,…

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The Social Media Platforms I Use and Recommend

A reader asked about the various social media platforms I use in my business.

​Which do I recommend?

I use Facebook, Youtube, Instagram, Medium, Linkedin, and Twitter.

​I’ll explain what I think is the usefulness of each.
Facebook

The most popular social media platform, by far, is still Facebook. As of early 2019, there are 2.2 billion active users.

For any demographic you’re trying to reach, or finding people with particular interests/passions, Facebook will be the one platform where you…

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