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Why we dislike marketing, and how to renew our relationship to it (Marketing Metaphors)
In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), let’s look at the foundational metaphors we use in marketing.
Notice the language of the typical marketing metaphors:
Marketing as War
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
You are waging a campaign to crush the competition… undercut them with lower prices if possible… and dominate market share.
Many corporations use this metaphor. In fact, the idea of a marketing “war room…
Announcing the Joyful Productivity Coaching Program
This is hands-down my favorite program to facilitate. I’m inspired by the vision of helping solopreneurs be joyfully productive, organized, better at boundaries and self-care, and excellent at daily prioritizing their time and energy. All of our businesses could thrive and our personal lives be far more balanced and joyful.
In this post, I’ll give an outline of what will be covered in the 2022 program.
The abbreviation for this program is "TLC" -- which stands for “Thoughtful Life…
Instead of Persuasion, Work on Alignment with Prospective Clients
In selling, it is typically assumed that you must learn persuasion tactics.
Persuasion strategies do work… but only for the short-term.
Do you enjoy having to convince or persuade people to buy from you?
The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.
When a buyer has to be persuaded, they often regret the purchase later. As the seller, you lose a long-term customer, and probably get some negative word-of-mouth, whether you become aware of it or not.
As consu…
When a buyer has to be persuaded, they often regret the purchase later. As the seller, you lose a long-term customer, and probably get some negative word-of-mouth, whether you become aware of it or not.
As consu…
Towards a Clear, Understandable Message for Your Brand
It's often said (or assumed) that a fundamental principle of marketing is to have a clear, understandable message.
It's then assumed that you should come up with that clarity before you start "putting your brand out there".
This is like having a fixed mindset in marketing & branding.
Growth Mindset for Branding
A growth mindset looks more like this:
You don't "have" a clear message.
You're always working to further clarify.
You’re dedicated to the ongoing process of clarifyin…
A growth mindset looks more like this:
You don't "have" a clear message.
You're always working to further clarify.
You’re dedicated to the ongoing process of clarifyin…
Spiritual teachers: your marketing makes a greater impact than your “real” work...
Many spiritual teachers fall prey to the idea of "means to an end"... let the marketers do whatever they do to get us an audience, so that we can do our "real" work with the clients...
Those teachers don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who sign up to work with them. Their public presence (messaging and branding) is influencing many more minds and hearts than they realize.
In other words, your marketing itself is a …